About Us

Founded in 1984, the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally, with more than 400 retail locations, 4,000 wholesale locations and 13,000 employees worldwide.

Alongside the Fossil Brand, the company is constantly developing its multi-brand portfolio. Our diverse portfolio of world-class brands gives us a unique position in the global marketplace. And we’re only getting bigger.

This global foundation has allowed for sustained growth which propelled Fossil into the S&P 500, marking its place among the 500 leading publicly traded companies in the United States.

MICHELE
Capturing the vibrant Miami lifestyle, MICHELE timepieces combine luxury with glamorous style. Showcasing bold, brilliant hand-set diamond cases and mother-of-pearl dials, MICHELE pays homage to the art deco-influenced designs of South Beach. The MICHELE design philosophy blends timeless elegance with contemporary fashion for a combination of classic and feminine style. Famous for interchangeable straps, MICHELE features straps sourced from around the world, including fine alligator and exotic skins as well as premium calfskin leathers.

ZODIAC
Born from an obsession with creating precision timepieces, Zodiac showcases a deep Swiss heritage of uncompromising craftsmanship and technology. Zodiac has a history of innovation, dating back to the company’s founding in 1882. From breakthrough dive watches like the historic Sea Wolf to modern adventure instruments,  Zodiac watches are bold, versatile machines built to withstand the extremes of everyday life.

Relic
Known for obtainable fashion with a casual yet stylish edge, Relic’s bold aesthetics define the brand’s unique personality. Vibrant, fresh and full of unexpected details, Relic’s design philosophy embodies the lively spirit of the brand. Relic’s product is a fusion of the past, present and future, making it contemporary and iconic. The Relic brand provides an assortment of accessories, including women’s and men’s watches, bags, belts, small leather goods and eyewear.

Burberry
Burberry is an iconic British brand synonymous with innovation and craftsmanship. Based in London under the direction of Chief Creative Officer Christopher Bailey, the brand has a global reputation for pioneering design and fabrics. Established in 1856 by British inventor Thomas Burberry, the brand has a history of innovation and discovery. Chosen by the great explorers of the day including Shackleton, Amundsen and the trans-Atlantic aviators Alcock and Brown, Burberry today has become defined by its authentic outerwear heritage and the iconic trench coat. Through the exploration of unique brand innovations such as Burberry Acoustic, Art of the Trench, and fully immersive runway shows, Burberry continues to connect heritage with cutting-edge technology and digital media. It’s this same dedication to embracing leading edge ideas, while blending them with the heritage of the brand that drives the Burberry timepiece collection. Recognized for their function and admired for their style, Burberry timepieces are true modern classics.

Emporio Armani
The name Armani is synonymous with fashion. Each brand in the Armani family offers its own subtle variation on the legendary house’s approach. The Emporio Armani collection is infused with an understated sense of confidence, offering up classic watch styles imbued with heritage and enduring design. The elegant simplicity of Emporio Armani watches makes them favorites for discerning watch lovers across a range of ages and lifestyles. AUR = $360, with some limited editions up to $1,395.

Michael Kors
The Michael Kors brand is born in America, but its heart is on the run. From Milan to Minsk, New York to New Delhi, the Michael Kors collection is designed to live up to a fashion-fueled global lifestyle, no matter what the destination. Taking classic silhouettes and infusing them with modern touches and a flourish of glam, Michael Kors watches are always in tune with the season, and inspired by up-to-the minute styles from downtown runways to uptown avenues.

Marc by Marc Jacobs
Vibrant, fresh, and full of style, the Marc by Marc Jacobs line represents the bold spirit of the Marc Jacobs brand. Known for its embrace of color, subtle humor, and its unabashed love of fashion across the entire modern era—from vintage to contemporary—Marc by Marc Jacobs embodies the brand’s unique point of view, while honoring the greater Marc Jacobs aesthetic. The watch collection offers an eclectic, exciting entry into affordable luxury with an irreverent point of view.

DKNY
Simply stated, DKNY is the energy and spirit of New York: International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere. From work to weekend, jeans to evening, DKNY offers an all-encompassing collection so that you can be confident with any personality you exhibit. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

KARL LAGERFELD
Karl Lagerfeld is the ultimate curator of cool. An icon of the fashion world, his tenure as Creative Director at some of the most renowned design houses in the world has led him to be dubbed “a universal symbol of style” and “the ultimate spirit of fashion.” His latest collection expands on his signature, iconic style, introducing a new line of watches and accessories for fashion savvy individuals all over the world. This much-anticipated new brand bridges the gap between high fashion and street style, bringing fresh and innovative design to the masses.

Tory Burch
At the forefront of American sportswear, Tory Burch blends classic design with an eclectic sensibility. Her collection of ready-to-wear, accessories, shoes, jewelry and eyewear has transformed the Tory Burch name into a global fashion icon. From bold prints and art to the effortless style of her parents, Tory’s inspirations are a direct reflection of everything around her. This much-anticipated new watch collection will lend a bold touch to her chic, feminine aesthetic.

Diesel
Bold, rebellious, and never shy, Diesel is a brand that doesn’t follow trends, it makes them. With a distinctive look and unique voice, Diesel is constantly moving style forward. Diesel watches reflect the confident, assertive nature of the brand. Large, loud, and never afraid of color, they don’t follow the “rules” of casual watch design, preferring to blaze new ground whenever possible.

Armani Exchange
The name Armani is synonymous with fashion. Each brand in the Armani family offers its own subtle variation on the legendary house’s approach. A|X Armani Exchange is Armani made accessible. Inspired by street-style culture, modern music, and the choices we make that embrace the freedom of personal style, the A|X Armani Exchange watch collection is youthful in look and feel, and offers a distinctive style direction: casual yet sophisticated, fresh, urban, and sexy.

adidas Originals
adidas Originals is the iconic sportswear brand for the street. It is born in sport heritage, but lives in contemporary lifestyles and strives to inspire all in their everyday lives. It is marked by the iconic Trefoil logo that was first used in 1972.  Today, adidas Originals brings adidas heritage from the past into the now, playing on its ability to stay relevant for all walks of life regardless of time, place, style and passions.  adidas Originals Timing uses the same philosophy, fusing traditional watch design elements with modern technique and detail, resulting in a sleek, distinctive look and feel that is unique amongst the fashion watch landscape.

Watch Station is an international leader in fashion and designer luxury timepieces. A commitment to customer service allows Watch Station to deliver sophistication, fashionable style advice, and knowledge to watch enthusiasts around the globe through our extensive portfolio of Fossil-owned and licensed watch brands. Watch Station stores are located throughout the United States, Europe, and Asia.

We are a contemporary lifestyle brand, and believe in modesty, purpose, and accessibility. We make functional designs inspired by the simplicity of the Danish lifestyle. Our products are of the highest quality. Through simplicity and honesty, we hope to offer the world an escape from complexity and a breath of fresh air.

Our hometown, the seaside village of Skagen, Denmark, has a way of life that embraces simplicity in a complex world, and inspires all we do.

Founded in 1989, Skagen is present in nearly 80 countries worldwide and online at www.skagen.com. Our lifestyle product lines include watches, jewellery, leather accessories, gifts, and home goods.