Zodiac Celebrates Astrographic’s 50th Anniversary in Futuristic Style

Lauded as the “Watch of the Future”, the original Astrographic was designed in 1969 during the height of the space race—a dramatic period of technological innovation culminating into the historic Apollo 11 lunar landing where man first walked on the moon. Ignited by this fervent advancement in space exploration, Zodiac sought to bring a similar pioneering attitude to timekeeping.

Deriving its name from the terms astronomy and astrology, the Astrographic was a watch very much ahead of its time with its avant-garde shaped case and use of floating disks to tell time in lieu of traditional watch hands.

“This was a watch that debuted in 1969 at the height of the space race. There was so much optimism during that time in the world, and the team at Zodiac wanted to bring something to life that was truly unique.”Ryan White, ZODIAC Creative Director

In honor of the Astrographic’s 50th Anniversary, Zodiac crafted a one-of-a-kind limited edition inspired by the next giant leap for humankind: the exploration of Mars. This new model still features suspended hour and minute markers that simulate two revolving satellites in space, while the second hand is designed as a red dot to resemble the iconic Red Planet. This re-issue of the Astrographic honors the rich history of Zodiac, its impact on the watch world and commitment to blending historically renowned design with Swiss-made horological advancements.

Check out the Astrographic by visiting www.ZodiacWatches.com.


Fossil Group Launches Exclusive Smartwatch Capabilities

Fossil Group Launches Exclusive Smartwatch Capabilities within Wear OS by Google™ Platform – Multi-Day Battery Life and Tethered iPhone Calls

NextGen Smartwatches Launch Today, New Hybrid Smartwatches Available Fall/Holiday 2019

Fossil Group, Inc. today announced proprietary nextgen touchscreen smartwatch technology and the latest evolution in hybrid smartwatches.

“We’ve made multi-day battery life for touchscreen smartwatches possible with one touch – a disruptor for smartwatches on the Wear OS by Google platform. And, we’re leading the industry on Wear OS by Google by enabling tethered phone calls for iPhone users,” said Fossil Group Executive Vice President and Chief Commercial Officer Greg McKelvey. “Both advancements are the result of our unrelenting focus on advancing wearable technology. We’ll continue to integrate the latest tech features our customers need with the styles they love.”

With innovative designs and enhanced capabilities, Fossil Group’s latest smartwatch technology simply delivers. The sleek and modern nextgen smartwatches will be available starting today from Fossil brand and this fall/holiday season from three other to-be-named Fossil Group brands. These new products will be Fossil Group’s most advanced smartwatches ever, thanks to new features including:

  • Extended Battery Life: An exclusive app offers one-swipe access to four battery modes – Daily, Extended, Time-only and Custom. Extended battery mode unlocks multi-day usage by keeping on essential features such as notifications and heart rate on a single, one-hour charge
  • Voice Calling: A newly-added speaker and a Fossil Group proprietary app launching later this Fall enables iPhone users to make and receive calls while tethered to their phones; all other users are immediately able to make and receive tethered voice calls from the nextgen smartwatches. With the launch of this app, Android users will be able to benefit from a more seamless transition between Bluetooth devices when taking calls
    from their smartwatch
  • Microphone and Swimproof Speaker: A swimproof speaker eliminates the need for an additional sound-dampening mesh barrier to keep out water; smartwatch users can get things done with help from Google Assistant and hear responses back, take phone calls, get audible alerts, play music and more
  • Increased Storage: Tech enhancements double the storage space (to 8GB) and memory (to 1GB RAM), allowing users to download more apps and media while enhancing performance
  • Experiences: Leveraging the enhanced storage, Fossil Group is auto-installing apps – such as Cardiogram, Spotify, Noonlight – to select nextgen smartwatches
  • Processor: An updated processor features the latest Qualcomm® Snapdragon Wear™ 3100 platform

“We’re closely aligned with our partners at Google to ensure we’re constantly iterating within the Wear OS by Google platform to deliver the most desired smartwatch features and benefits,” said McKelvey. “We listened to our customers and knew that longer battery life and tethered iPhone calls were essential in our nextgen products.”

In addition to new touchscreen smartwatch innovations, Fossil Group will introduce a new category of hybrid smartwatches this fall/holiday seasons. Ultimately filling an identified gap in the wearables market, this new category of hybrid smartwatches has functionality similar to a touchscreen smartwatch with the look and feel of a classic watch, while still offering long battery life.

Fossil Group, with over $400 million in wearable device sales in 2018, will launch more than 100 new smartwatch styles across 10 brands this 2019 fall/holiday retail season. Brands and specific styles will be revealed throughout the season. To learn more, visit www.fossilgroup.com.

Google and Wear OS by Google are trademarks of Google LLC.


Wrists Are Buzzing With The New Fossil Gen 5

Tech that talks back. Tells you the weather. Gives you reminders. Reads you translations. Does this sound like your next must-have watch? The newly redesigned and revolutionized Fossil Gen 5 Smartwatch drops on the scene today, August 5, and introduces – new to its already impressive capabilities – tech that’s audible, lasts longer and optimizes performance.

“As a direct result of consumer feedback, we’re incredibly excited to be able to offer our first-ever proprietary apps that offer an extended battery life and increased iPhone compatibility, which is always top-of-mind with our consumers around the globe.” Steve Evans, EVP Fossil Group

This next generation smartwatch is built to be a best-in-class experience for the new and experienced tech enthusiasts alike. Here is a round-up of some top features that will allow its users to make the connected experience their own.


It speaks for itself. Answer your calls right on your wrist* and hear responses from the Google Assistant and listen to your favorite tunes with Gen 5’s new speaker. Ask about the weather. Ask it anything. The new Gen 5 answers.

Smart Battery Mode

Last longer. With a battery life that can last the day with you, your watch is ready to keep you connected. An four smart battery modes help you extend your battery for multiple days.

Increased Storage

It’s got a lot in store. Download and enjoy more apps and music with 8 GB of storage, better performance and less lag.


Use Tiles to quickly access the information you need most, at a glance. With a swipe left, you can check your progress toward your fitness goals, follow the latest breaking headlines and more.

NFC-Enabled Payments

Never get caught without your wallet again. Use Google Pay™ on your watch wherever mobile payments are accepted**

Swimproof (30 Meters)

Wash your hands, jump into the shower or hit the pool without fear, your touchscreen smartwatch will be safe and sound. Yes, even the speaker.

Check out the new Gen 5 – select styles available for purchase in various colors for $295 – by visiting Fossil.com or dropping in to select Fossil retail stores globally. All styles are currently available for pre-order in the U.S. and EMEA and coming soon in APAC. All styles will be available for immediate purchase beginning 8/26.