Wrists Are Buzzing With The New Fossil Gen 5

Tech that talks back. Tells you the weather. Gives you reminders. Reads you translations. Does this sound like your next must-have watch? The newly redesigned and revolutionized Fossil Gen 5 Smartwatch drops on the scene today, August 5, and introduces – new to its already impressive capabilities – tech that’s audible, lasts longer and optimizes performance.

“As a direct result of consumer feedback, we’re incredibly excited to be able to offer our first-ever proprietary apps that offer an extended battery life and increased iPhone compatibility, which is always top-of-mind with our consumers around the globe.” Steve Evans, EVP Fossil Group

This next generation smartwatch is built to be a best-in-class experience for the new and experienced tech enthusiasts alike. Here is a round-up of some top features that will allow its users to make the connected experience their own.


It speaks for itself. Answer your calls right on your wrist* and hear responses from the Google Assistant and listen to your favorite tunes with Gen 5’s new speaker. Ask about the weather. Ask it anything. The new Gen 5 answers.

Smart Battery Mode

Last longer. With a battery life that can last the day with you, your watch is ready to keep you connected. An four smart battery modes help you extend your battery for multiple days.

Increased Storage

It’s got a lot in store. Download and enjoy more apps and music with 8 GB of storage, better performance and less lag.


Use Tiles to quickly access the information you need most, at a glance. With a swipe left, you can check your progress toward your fitness goals, follow the latest breaking headlines and more.

NFC-Enabled Payments

Never get caught without your wallet again. Use Google Pay™ on your watch wherever mobile payments are accepted**

Swimproof (30 Meters)

Wash your hands, jump into the shower or hit the pool without fear, your touchscreen smartwatch will be safe and sound. Yes, even the speaker.

Check out the new Gen 5 – select styles available for purchase in various colors for $295 – by visiting Fossil.com or dropping in to select Fossil retail stores globally. All styles are currently available for pre-order in the U.S. and EMEA and coming soon in APAC. All styles will be available for immediate purchase beginning 8/26.

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