This week, in partnership with Warner Bros., Fossil launched its exclusive Space Jam by Fossil capsule collection. It features three collectible collections – The All Stars Collection, The Slam Dunk Collection and Tune Squad Box Set – with limited-edition watches, backpacks, small leather goods, a limited-edition box set jam-packed with beloved Tune Squad characters, and more!
“As a brand long inspired by American heritage and iconic moments in culture, Space Jam by Fossil pays homage to what makes this new movie, Space Jam: A New Legacy, so exciting for all ages – beloved characters, reimagined storytelling, and bold visuals,” says Steve Evans, EVP Chief Brand Officer. “So, we’re thrilled to be releasing three collections for every type of Space Jam fan. Whether you saw the previous movie in theaters 25 years ago or are joining the fan club with fresh eyes today, Space Jam by Fossil honors the Tune Squad’s adventurous spirit and classic lineup that has made them icons across generations.”
The out-of-this-world experience continues on Snapchat, where fans can shop the collection (with the Tune Squad!) in the brand’s first-ever virtual store. Scan the code to check it out:
Space Jam: A New Legacy will be released in theaters and on HBO Max on July 16. See the Space Jam by Fossil capsule collection at Fossil.com and learn more below.