On June 17, 2016, Skagen opened its first retail store in France along the storied Champs-Élysée in Paris.
“The opportunity to represent ourselves in a renowned fashion and shopping city like Paris is one we’re incredibly excited about,” says Anne Cashill, Senior Vice President of Skagen. “The new store will make Skagen more readily available not only to fashionable Paris locals but to millions of tourists that visit here each year.”
The Paris location, Skagen’s ninth worldwide, features a street-facing retail space that showcases Skagen’s latest collections in open displays that let customers interact with products. Separated by a courtyard, a second room serves as a customization studio where customers can have their purchases engraved or embossed with personalized messages. Both spaces bear Skagen’s clean, contemporary aesthetic.
Skagen hosted a press event and evening cocktail party on June 28 to celebrate the opening.
The new store will make Skagen more readily available not only to fashionable Paris locals but to millions of tourists that visit here each year.Anne Cashill, S.V.P.