PUMA has teamed up with Fossil Group to redefine their iconic sports brand for the wrist with the launch of its new, limited edition RESET watch collection. Blending inspiration from the rise of footwear, urban street style, and PUMA’s #DOYOU “badass women” movement, this collection introduces 90’s nostalgia to a younger generation of watch enthusiasts by adding a modern line-up of materials and bold colors.
PUMA dropped the RESET collection on May 2, with just 448 watches available per style – a shout out to the brand’s start in 1948. Be the first to shop Puma’s new collection at www.watchstation.com.
Just this past year, PUMA signed on as one of Fossil Group’s latest global license partners for the design, development and distribution of PUMA watches and smartwatches through 2028. If you missed the RESET, have no fear – additional styles from PUMA and Fossil Group will hit the market later this season.
“To reset requires a mindset of reinvention while taking inspiration from the past and present to create a version of oneself.”
— Daniela Molin, General Manager BU Accessories at PUMA.