Just one month after Fossil teamed up with iconic streetwear label, STAPLE, to design a limited-edition STAPLE x Fossil collection, Forbes talked with SVP and General Manager, Melissa Lowenkron for an inside look at the design and collaboration process.
“Jeff designs and curates goods that become instantly collectible, says Melissa. “He has a unique ability to design timeless and yet relevant products, and create a sense of urgency in his fans so that they go and purchase.”
In the article, Melissa also revealed the origins of the Staple x Fossil collaboration, which is rooted in a shared love of design and storytelling.
“These bonds drove the initial conversations and we were excited to help celebrate 25 years of the Staple brand. Working with Jeff energized our design team. He dove into Fossil’s archives and drew ideas from iconic Fossil pieces as he pondered the concept of time itself.”