Whatâ€™s â€œoldâ€ is new again!
Fossil used this yearâ€™s Baselworld global stage to launch their limited edition Archival Series and first-ever global retrospective: The (R)Evolution of the Fossil Watch. The watch series and retrospective exhibit showcase the brandâ€™s most iconic designs since its 1984 beginning, as well as its rooted-in-vintage history and inspiration.
â€˜â€™This exhibit allows us to celebrate our history with our global audience, give them visibility in to what makes Fossil decidedly Fossil, and share a first look at all the exciting things we have in store this year and beyond for the brand,â€ says Steve Evans, EVP Fossil Group.
To showcase the Archival Seriesâ€”a limited edition re-release of the most coveted and iconic watch designs from decades pastâ€”the retrospective celebrated how Fossilâ€™s nostalgia, innovation and creativity transformed watchmaking. In addition to icons like the collectible tins and logos, the exhibit was filled with vintage items that inspired the brandâ€™s past as well as its technology-focused future.
This exhibit will travel to cities in Europe, Asia and the U.S., and parts of the exhibit will take permanent residence at the brandâ€™s headquarters in Texas in the future.