Fossil Launches Limited-Edition Backpack as Part of Smiley’s Exclusive ‘Collector’s Edition’ Collaborations For 50th Anniversary

Fossil is excited to announce the launch of our limited-edition backpack for Smiley’s exclusive Collector’s Edition — a series of 50 collaborations with some of the most exciting brands across fashion, lifestyle, home and beauty — celebrating the iconic brand’s 50th anniversary. Initially trademarked in 1972 by French journalist Franklin Loufrani, Smiley is one of the most recognisable icons in graphic design. With a cultural influence ranging from Talking Heads to Nirvana, Acid House to DC Comics, Banksy to Murakami, Smiley has grown to become an international lifestyle brand with over 400 global partners, and continues to inspire leading creatives across the worlds of art, fashion, film, music, print and pop culture.

“As a brand fueled by creativity and optimism, the Fossil team is thrilled to commemorate Smiley. After 50 years, Smiley’s mantra of ‘Take The Time To Smile’ is more relevant today than ever,” says Melissa Lowenkron, General Manager Fossil Brand. “We’re honored to be a part of the Collector’s Edition, launching a limited-edition iteration of one of our most iconic products inspired by Smiley’s legacy and André Saraiva’s reimagining of the famous Smiley face.”

Launching with our bestselling Buckner silhouette, Fossil releases an exclusive backpack as part of Smiley’s Collector’s Edition. A true celebration of the brand’s legacy of happiness, the bag features retro colors, signature and 50th anniversary Smiley graphics, and additional functionality with a detachable fanny pack. One more reason to smile — the ultra-collectible style is also made with vegan cactus and a REPREVE® recycled polyester lining, aligning with Fossil’s pro-planet initiatives.  The Smiley x Fossil Buckner Backpack retails for $500 and is available in a limited quantity of just 350 units globally.