The next evolution of hybrid smartwatches has arrived. Fossilâ€™s industry-leading Hybrid HR line launches with always-on display, heart rate tracking and an astounding 2+ weeks of battery life on a single chargeâ€”all beautifully packaged in the classic styling of a traditional watch.
Hybrid HR makes it easy to see the information you want, when you want itâ€”no waking, no swiping. Thanks to a new power-efficient, always-on display, notifications like incoming text messages, weather updates, and wellness stats like heart rate and step count are accessible at a glance.
â€œWe are so excited to bring to market this version of hybrid that adds features like heart rate tracking and an always-on read-out display to make notifications easier to seeâ€”two big unlocks for our customers,â€ says Steve Evans, EVP Fossil. â€œThey want to stay connected while enhancing their personal style and these new hybrid smartwatches do both. We pride ourselves on being innovators in the fashion watch space, and we believe that the hybrid smartwatch is the future of fashion watches.â€
The new Hybrid HR will retail at a starting price point of $195 and is available for purchase today on fossil.com and in select Fossil retail stores globally. It will be available in India beginning November 18.
Leading the Pack
The launch of Hybrid HR continues Fossil Groupâ€™s recent string of success. It follows the August release of Fossilâ€™s next-gen touchscreen smartwatches featuring the proprietary Phone app, the first and only app that allows iPhone users to make tethered calls on the Wear OS by Google platform. Itâ€™s a testament to the engineering prowess of Fossil Groupâ€™s 200-strong research and development team who, time and again, meld cutting-edge tech with the style and selection customers demand. This 2019 fall/holiday retail season, Fossil Group will launch more than 100 new smartwatch styles across 10 brands, an assortment unrivaled in the industry.