Neustar, Inc. and the ANA (Association of National Advertisers) recently announced the winners of the ANA Genius Awards. Fossil Group received top honors for its outstanding achievement in business growth, driven by the specific and demonstrable impact of marketing data and analytics. This is Fossil Group’s first win in this competitive national award.
Fossil Group took a top-down approach using various analytics solutions that included a combination of traditional, modern and advanced methodologies. With this new analytics system in place, Fossil Group saw wearable sales double in 2017.
Now in their sixth year, the Genius Awards recognize the brands behind the most innovative and ambitious efforts in advanced marketing analytics. Distinguished for the impact they have on driving business goals and providing the value on how marketing influences ROI, the winners represent the industry’s trailblazers in analytics.
Here’s what Fossil Group employees had to say about the impact that analytics and data have on the brand’s marketing impact.
Those interested in learning more about the Genius Awards and entire winner line-up are encouraged to visit the ANA website: https://www.ana.net/content/show/id/50897.