We are delighted to welcome Lisa Marie Pillette to Fossil Group as Senior Vice President and Chief Marketing Officer.
Lisa brings extensive marketing and brand expertise to Fossil from Lacoste, Ralph Lauren, and Levi Strauss. She most recently served as Chief Marketing Officer for direct-to-consumer brand Casper. Her successful relaunch of the Casper brand earned her acclaim as a 2021 Brand Innovators “Top 100 Women in Brand Marketing” and 2021 CMO Award for “Creativity & Storytelling.”
“Lisa has tremendous depth and breadth of marketing experience with iconic brands, an innovative lens on what marketing of the future looks like, and a compelling track record of delivering insight-led solutions,” said Holly Briedis, Executive Vice President and Chief Digital Officer. “Pairing her distinctive expertise with our global digital capabilities allows us to think holistically about the consumer experience.”
In her role, Lisa will lead the Company’s global marketing and center of excellence capabilities, including marketing strategy and innovation, CRM, creative and content operations, and go-to-market readiness.
Join us in welcoming Lisa to this new role and learn more in the press release below.