Fossil Group and Elementary Students Make a Bold Statement With Repurposed Watch Straps

Fossil Group is home to countless creative talents who utilize their artistic abilities to not only develop products with sustainability in mind, but to also transform spaces and young minds in our communities.

As part of its Make Time For Good framework, Fossil Group recently partnered with the staff and students at Barron Elementary in Plano, TX to create a one-of-a-kind mural inspired by a Dr. Seuss quote and designed with repurposed excess fashion watch straps in the shape of the school’s lion mascot.

“Using the resources that we have within Fossil, we thought a lot about how we wanted to repurpose materials,” said Carolyn Marco, associate creative director of Fossil Outlet watches and jewelry. “We’re using about 6,000 watch straps from our excess inventory to create the mural.”

The mural design team—comprised of Fossil Group graphic designers—spent 2-3 months preparing the artwork and layout, culminating in a full-day company volunteer event to construct the art piece within the school. To build excitement, teachers worked with their students to create a colorful popsicle stick painted frame that currently outlines the 8ft by 10ft piece of art.

“Because a piece of artwork can transform a space, it gives the kids a sense of that transformation – they get to see it live while it’s happening and be a part of it,” said Laura Grundler, visual arts coordinator, Plano ISD. “It was wonderful to see them get excited about it.”

Watch how it all came together and the students’ reactions at the unveil!

Learn more about how Fossil Group makes time for good through local and global community impact here.

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