Fossil Group Appoints Holly Briedis Chief Digital Officer to Lead the Company’s Digital Transformation

As it continues to build on its industry-leading transformation to a digital-first retailer, Fossil Group, Inc. announced today that Holly Briedis has joined the company’s executive leadership team as Executive Vice President, Chief Digital Officer. In this new role, Holly will be responsible for leading Fossil Group’s digital initiatives.

“The digital footprint of consumers continues to grow, and brands leaning into this evolution are the ones driving growth. Holly’s extensive leadership and expertise in driving customer-centered digital transformations for retail brands during her time with McKinsey & Company will help Fossil Group cement itself as a digital-first retailer.”

Kosta N. Kartsotis, Chairman and Chief Executive Officer

Read the full Press Release here and join us in welcoming Holly to this new role.