Fossil Announces New Celebrity Cast

Fossil brand is excited to introduce its newest advertising campaign and celebrity cast members. Launching in early August, the campaign will feature all of Fossil’s product categories and include actors Mandy Moore and KJ Apa, rising singer-songwriter Izzy Bizu and New York City artist Darryl Westly.

‘’When deciding who to cast for our upcoming campaign, we kept coming back to the attributes that make up our very DNA: an optimistic attitude, dedication to authenticity and of course, creative spirit,’’ said Steve Evans, EVP of Fossil brand. “At Fossil we believe that what you make time for defines who you are—our cast and campaign embody that brand ethos, and exemplify how intentional time helps achieve both professional and personal happiness.”

Fossil has long explored the importance of time, and how being intentional with how you spend it can positively impact all aspects of your life. This entire cast has a unique relationship with time: whether its taking risks, using time to continuously develop their passions, or recognizing the importance of taking time for meaningful personal connections.

Read more about Fossil’s exciting cast members, product line-up, and the inspiration behind the campaign here.


MANDY MOORE

Moore, a Grammy® and Golden Globe® nominated actress, singer and songwriter, recently launched production on season three of the critically acclaimed NBC show “This Is Us.”

KJ APA

Originally from New Zealand, Apa currently stars as Archie Andrews, an all-American boy trying to balance the ups and downs of high school, in the CW’s hit series “Riverdale,” based on the beloved Archie comics.

IZZY BIZU

London-based singer-songwriter Bizu draws on musical influences from her childhood, such as Ella Fitzgerald and James Brown, to fuel her cross-genre fusion of soul, jazz and pop.

DARRYL WESTLY

New York-based artist and curator Darryl Westly experiments with hyperrealism, architectural elements and visual layering to create disruptive portraits of contemporary western culture.

MANDY MOORE

Moore, a Grammy® and Golden Globe® nominated actress, singer and songwriter, recently launched production on season three of the critically acclaimed NBC show “This Is Us.”

KJ APA

Originally from New Zealand, Apa currently stars as Archie Andrews, an all-American boy trying to balance the ups and downs of high school, in the CW’s hit series “Riverdale,” based on the beloved Archie comics.

IZZY BIZU

London-based singer-songwriter Bizu draws on musical influences from her childhood, such as Ella Fitzgerald and James Brown, to fuel her cross-genre fusion of soul, jazz and pop.

DARRYL WESTLY

New York-based artist and curator Darryl Westly experiments with hyperrealism, architectural elements and visual layering to create disruptive portraits of contemporary western culture.

Share this Post