How Embracing Technology Helped Fossil Group ‘Accelerate A Trend’

At Fossil Group, we’re committed to innovation and new technology to merge the best fashion design with leading technology in ways to delight our customers.

2020 was the year of changes and adapting to new ways to be successful and Fossil Group was not immune to those changes.

Greg McKelvey, Chief Commercial Officer, spoke with the Dallas Business Journal on how Fossil Group has embraced the technology to help online sales deliver growth amid the COVID-19 pandemic.

“We actually believe that all the pandemic did was really accelerate a trend that was already in place that we were preparing for,” he said.

Our digital focus has allowed us to push new features that give customers the ultimate virtual experience: trying on watches in the comfort of their home and the ability to reach a sales associate with a click of a button.

Read more of Greg’s conversation with the Dallas Business Journal here.