Diesel Fuses Design And Technology With The Launch Of VR-Crafted Vert Watch And Metaverse Experience As Part Of Cutting-Edge Metamorph Project.

As part of Diesel’s innovative Metamorph project first announced in early September, the brand, in partnership with Fossil Group, is excited to share its groundbreaking culmination with the launch of Vert, a timepiece collection that bridges the gap between the physical and digital worlds and redefines conventional design.

Vert holders and Diesel fans globally are invited to experience an unseen narrative-driven brand experience—the Diesel Metamorph—to take part in a multi-layered, interactive journey inspired by the collection. Vert drops worldwide on Diesel.com and in selected stores, with the exciting launch of Metamorph Experience on vert.diesel.com on November 2nd.

The first watch of its kind for Diesel, Vert is one of several styles from the brand’s new forward-thinking Metamorph collection that’s entirely conceptualized and created with a cutting-edge VR technology by Diesel Creative Director Glenn Martens. The modern approach to its design under Martens’ direction leads to a disruptive, uniquely hard-shelled appearance that’s mutually organic and futuristic.

The collection launches first with 5 styles—including silver-tone ($350), gold-tone ($375), black ($375), a limited edition available in only 700 units worldwide, featuring a silver-tone case and bracelet with contrasting leather black inlay accents ($395) and a white limited edition of 300 pieces featuring a silver sunray dial, three-hand date movement and white leather and gunmetal stainless-steel bracelet ($425). Purchasing all Vert styles will link holders to an NFT for their collection and an opportunity to interact with the virtual world.

“I’m really excited about the Metamorph launch because the Vert is my first watch of this collection. It reincarnates the brand in the way that says Diesel is for everybody. The metamorphosis of the vertebrae is based on something organic. It could look like a bone structure. Is it from the Metaverse? Is it an alien? Is it a human? It’s the concept of the center point, the backbone of something or somebody. How we designed Metamorph is linked to the new generation. It’s virtual reality-made. It’s a sexy watch.” Says Glenn Martens, Creative Director of Diesel.