Diesel challenges the status quo by tapping global superstar – and unconventional trailblazer – Steve Aoki as the ambassador of the brand’s first transparency watch collection. A two-time Grammy-nominated DJ/producer and founder of the trendsetting record label and lifestyle company Dim Mak, Aoki is known for his genre-spanning music collaborations ranging from BTS to Migos, Linkin Park, Louis Tomlinson (One Direction) and more.
“I like to challenge the construct of time. I have to manage, maximize and master my days, and that’s why I connect so well with Diesel watches,” said Aoki.
“I am all about embracing passions and challenging convention, and that’s exactly what Diesel represents. I am thankful the brand is providing me with a platform to further express my personal style and globally represent the brand.”