Busy Philipps Unveiled As “The Modern Woman” In kate spade new york Smartwatch Campaign

Fossil Group is buzzing at Baselworld today with the campaign launch for kate spade new york’s Scallop Smartwatch 2. Interpreting everyday luxury for the modern woman, the global life and style brand has stepped into acclaimed actress Busy Philipps’ day-to-day life to showcase the innovative functions of the brand’s latest smartwatch.

When she’s not hunting down frozen yogurt or getting into a tickle session with her two daughters, Busy is also dominating the entertainment scene as a writer, producer, TV host and director whose authenticity and realness make her engaging on and off screen.

According to the brand, the pairing of a multifaceted woman with a modern, multi-functional smartwatch is no coincidence.

“We thoughtfully designed our Scallop Smartwatch 2 for the women of today.”

“They juggle a lot of responsibilities and should be able to stay connected to what matters most in a way that’s stylish and authentic to them,” said Nicola Glass, Creative Director of kate spade new york.

The new smartwatch combines feminine design details, like the signature spade and scallop detailing, with the latest technology and customization features to suit the modern woman’s everyday needs. Customers can track their heart rate and customize the dial to complement their attire using the Choose Your Look micro app.

The new kate spade Scallop Smartwatch 2 is currently available in select stores and at katespade.com. Read more about Busy and this exciting campaign announcement here.

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