Fossil Group is buzzing at Baselworld today with the campaign launch for kate spade new yorkâ€™s Scallop Smartwatch 2. Interpreting everyday luxury for the modern woman, the global life and style brand has stepped into acclaimed actress Busy Philippsâ€™ day-to-day life to showcase the innovative functions of the brandâ€™s latest smartwatch.
When sheâ€™s not hunting down frozen yogurt or getting into a tickle session with her two daughters, Busy is also dominating the entertainment scene as a writer, producer, TV host and director whose authenticity and realness make her engaging on and off screen.
According to the brand, the pairing of a multifaceted woman with a modern, multi-functional smartwatch is no coincidence.
â€œWe thoughtfully designed our Scallop Smartwatch 2 for the women of today.â€
â€œThey juggle a lot of responsibilities and should be able to stay connected to what matters most in a way thatâ€™s stylish and authentic to them,â€ said Nicola Glass, Creative Director of kate spade new york.
The new smartwatch combines feminine design details, like the signature spade and scallop detailing, with the latest technology and customization features to suit the modern womanâ€™s everyday needs. Customers can track their heart rate and customize the dial to complement their attire using the Choose Your Look micro app.