Historically, Fossil Group has attended Baselworld—a weeklong industry event in Switzerland—to connect with each of our customers and highlight what’s new with our brands. The event has always been a company favorite because it gives us the opportunity to interact in person and develop even more meaningful partnerships.
In March 2024, we made an exciting decision to make the event even more special by opening up our headquarters campus in Richardson, Texas. Not only did it give our key accounts an inside look at our products and how we work, but it also gave us a way to showcase our most treasured assets: our people and culture.
“This year’s partner summit carried forward the tradition of inspiring our partners with our brands and the amazing newness we have lined up for the rest of the year. We were also able to share and work on the commercial strategies that will drive the business and develop the jewelry and watches categories. On behalf of all of Fossil Group, I would like to thank all the partners that visited us at our global headquarters,” said VP, EMEA Wholesale, Maurice Hendrix.
Overall, the event gave us the opportunity to surprise and delicate our key customers – something we take pride in at Fossil Group.
“Witnessing the excitement as many of our accounts revamped their assortments and participated in style outs was incredibly rewarding. This collective effort strengthens our dedication to outstanding products, experiences, and lasting partnerships,” said Senior Director, Commercial Merchandising Kate White.
To see more of our Texas-sized event and how we connected with our customers at the Partner Summit, check out the highlight reel below.