Building Customer Relationships at the Annual Partner Summit

Historically, Fossil Group has attended Baselworld—a weeklong industry event in Switzerland—to connect with each of our customers and highlight what’s new with our brands. The event has always been a company favorite because it gives us the opportunity to interact in person and develop even more meaningful partnerships.

In March 2024, we made an exciting decision to make the event even more special by opening up our headquarters campus in Richardson, Texas. Not only did it give our key accounts an inside look at our products and how we work, but it also gave us a way to showcase our most treasured assets: our people and culture.

Overall, the event gave us the opportunity to surprise and delicate our key customers – something we take pride in at Fossil Group.