The Wearable Future

We envision a future that’s forever more connected. More active. More inspired. Combining world-class engineering with some of the world’s best brands, together we’re pushing boundaries in design and technology and reinventing the smart accessory (again and again).

Innovative Design

From New York to Hong Kong to Dallas, Fossil Group in-house teams have been delivering outstanding design for over 35 years.

Global Reach

Our robust global supply chain and distribution model spans more than 60 countries.

Scalable Platform

We’re lucky to have some of the best and brightest minds in the tech industry to continue to strengthen our hardware, app and cloud capabilities.

By The Numbers

When it comes to wearables, Fossil Group’s all in. Here’s a snapshot of our business by the numbers—and we’re only just getting started.

Styles created from scratch to date
Languages in our apps
Countries of Distribution

Wearables News


IFA 2019: Fossil Group’s Next Generation Of Smartwatches Debuts!

Let us introduce you to the latest collection of Fossil Group wearables! Just in from IFA, Europe’s biggest tech show, we are announcing the latest and greatest innovative products to hit wrists this fall and winter season. Newly added speakers, extended battery life and heart rate tracking – if you’re seeking the intersection where design meets innovation, look no further than this year’s hottest line-up.

Michael Kors Access: Where Innovation & High-Fashion Intersect

Michael Kors is making a dynamic splash in the connected landscape with the introduction of three new smartwatches—Michael Kors Access Lexington 2, Michael Kors Access Bradshaw 2, and Michael Kors Access MKGO. The Lexington 2 and Bradshaw 2 – two of the brand’s best-sellers – are rocking new features like extended battery mode and a speaker, inviting users to take calls on-the-go. If you’re looking for ultra comfort and innovation, Michael Kors Access MKGO is the pick for you, as it now carries the title of the brand’s lightest smartwatch to date.

See it on →

PUMA: Lace up. Connect. Go.

PUMA is making an exciting entrance into the smartwatch space with innovation that is designed to help athletes train, stay motivated, track goals and connect with others while on the go. The brand’s first smartwatch is powered with Wear OS by Google™ and equipped with the Qualcomm Snapdragon Wear 3100 platform. Users can track activities like pilates, rowing and spinning while ensuring that your heart rate is in ideal range

See it on →

Diesel: Tech in Overdrive

Diesel’s new Axial smartwatch is designed to work as hard as you with the introduction of new features including a speaker, extended battery mode and increased memory. Diesel also pushed the boundaries of traditional smartwatch design with the Axial, as its overall look pays homage to the mid-20th century Brutalist architecture movement.

See it on →

Emporio Armani: The Next Evolution

The Smartwatch 3 blends innovation with a lighter design, inspired by sportier elements of the ready-to-wear line. Features like optimized battery life, speaker and more memory combined with a new pre-loaded Cardiogram app – a digital companion for heart health – will motivate its fashion followers to stay in shape this holiday season. Emporio Armani has also created new innovative dial designs with iconic city backgrounds and the iconic eagle logo.

See it on →


Wrists Are Buzzing With The New Fossil Gen 5

Tech that talks back. Tells you the weather. Gives you reminders. Reads you translations. Does this sound like your next must-have watch? The newly redesigned and revolutionized Fossil Gen 5 Smartwatch drops on the scene today, August 5, and introduces – new to its already impressive capabilities – tech that’s audible, lasts longer and optimizes performance.

“As a direct result of consumer feedback, we’re incredibly excited to be able to offer our first-ever proprietary apps that offer an extended battery life and increased iPhone compatibility, which is always top-of-mind with our consumers around the globe.” Steve Evans, EVP Fossil Group

This next generation smartwatch is built to be a best-in-class experience for the new and experienced tech enthusiasts alike. Here is a round-up of some top features that will allow its users to make the connected experience their own.


It speaks for itself. Answer your calls right on your wrist* and hear responses from the Google Assistant and listen to your favorite tunes with Gen 5’s new speaker. Ask about the weather. Ask it anything. The new Gen 5 answers.

Smart Battery Mode

Last longer. With a battery life that can last the day with you, your watch is ready to keep you connected. An four smart battery modes help you extend your battery for multiple days.

Increased Storage

It’s got a lot in store. Download and enjoy more apps and music with 8 GB of storage, better performance and less lag.


Use Tiles to quickly access the information you need most, at a glance. With a swipe left, you can check your progress toward your fitness goals, follow the latest breaking headlines and more.

NFC-Enabled Payments

Never get caught without your wallet again. Use Google Pay™ on your watch wherever mobile payments are accepted**

Swimproof (30 Meters)

Wash your hands, jump into the shower or hit the pool without fear, your touchscreen smartwatch will be safe and sound. Yes, even the speaker.

Check out the new Gen 5 – select styles available for purchase in various colors for $295 – by visiting or dropping in to select Fossil retail stores globally. All styles are currently available for pre-order in the U.S. and EMEA and coming soon in APAC. All styles will be available for immediate purchase beginning 8/26.


Brands In The News: Q2 2019


The Future Is Smart

Fossil Group Enters Agreement To Sell Select Smartwatch Technology To Google

Transaction Unlocks Growth Opportunities for Fossil Group’s Wearables Business

Today, Fossil Group announced its plan to sell to Google for $40 million intellectual property (IP) related to a smartwatch technology currently under development by Fossil Group. As part of the transaction, a portion of Fossil Group’s research and development (R&D) team currently supporting the transferring IP will join Google. Fossil Group retains more than 200 R&D team members to focus on innovation and product development.

The transaction showcases Fossil Group and Google’s shared investment in the wearables industry. In recent years, smartwatches have become Fossil Group’s fastest growing category. The company successfully developed and launched smartwatches across 14 of its owned and licensed brands. 

“Fossil Group has experienced significant success in its wearables business by focusing on product design and development informed by our strong understanding of consumers’ needs and style preferences,” said Greg McKelvey, Executive Vice President and Chief Strategy and Digital Officer, Fossil Group.

“We’ve built and advanced a technology that has the potential to improve upon our existing platform of smartwatches. Together with Google, our innovation partner, we’ll continue to unlock growth in wearables.”

“Wearables, built for wellness, simplicity, personalization and helpfulness, have the opportunity to improve lives by bringing users the information and insights they need quickly, at a glance. The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer,” said Stacey Burr, Vice President of Product Management, Wear OS by Google.

The transaction is expected to close this month.

Read about Fossil Group accolades from CES 2018

kate spade new york Brings Their Best To CES 2019

Smartwatches are all the buzz at this year’s 2019 Consumer Electronics Show, with kate spade new york debuting the latest version of their signature scallop smartwatch 2—developed under the brand’s new creative director Nicola Glass. Blending iconic design details with the latest in wearable technology, the Spring 2019 smartwatch collection envisions a spirit of optimistic femininity fused with everyday functionality like heart rate tracking, GPS capabilities and more.

“We thoughtfully designed our scallop smartwatch 2 for the women of today, who want to stay connected to what matters most in a way that’s stylish and authentic to them,” said Nicola Glass, Creative Director of kate spade new york.

With its iconic scalloped accents, these new smartwatches incorporate a refined approach to color, a sense of discovery, and the spade—the signature mark of the fashion house. Glass decided to use the spade both overtly and subtly throughout the collection, bringing a modern sensibility and an authentic point of view to the brand.

Take a look at the scallop smartwatch 2 by visiting

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Press Highlights

See what the press has to say about the kate spade new york scallop smartwatch 2.