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Brands In The News: Q2 2019

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The Future Is Smart

Fossil Group Enters Agreement To Sell Select Smartwatch Technology To Google

Transaction Unlocks Growth Opportunities for Fossil Group’s Wearables Business

Today, Fossil Group announced its plan to sell to Google for $40 million intellectual property (IP) related to a smartwatch technology currently under development by Fossil Group. As part of the transaction, a portion of Fossil Group’s research and development (R&D) team currently supporting the transferring IP will join Google. Fossil Group retains more than 200 R&D team members to focus on innovation and product development.

The transaction showcases Fossil Group and Google’s shared investment in the wearables industry. In recent years, smartwatches have become Fossil Group’s fastest growing category. The company successfully developed and launched smartwatches across 14 of its owned and licensed brands. 

“Fossil Group has experienced significant success in its wearables business by focusing on product design and development informed by our strong understanding of consumers’ needs and style preferences,” said Greg McKelvey, Executive Vice President and Chief Strategy and Digital Officer, Fossil Group.

“We’ve built and advanced a technology that has the potential to improve upon our existing platform of smartwatches. Together with Google, our innovation partner, we’ll continue to unlock growth in wearables.”

“Wearables, built for wellness, simplicity, personalization and helpfulness, have the opportunity to improve lives by bringing users the information and insights they need quickly, at a glance. The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer,” said Stacey Burr, Vice President of Product Management, Wear OS by Google.

The transaction is expected to close this month.


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Fossil Brand Leader Recognized For Sparking Business Innovation And Growth

AdWeek announces its line-up of “Dallas Brand Stars” honoring a collection of global powerhouses who are helping shape the future of Dallas.

Fossil’s Vice President of Global Brand Marketing, Adele Weber, balances the brand marketing, digital marketing and creative teams across Fossil Group’s company-owned brands. Being named as one of AdWeek’s “Dallas Brand Stars,” Weber is helping drive one of today’s most dynamic hubs for business and innovation, while also keeping it true to its roots that made it such a hotbed of growth and success.

“Marketing is changing by the minute. It’s important to stay on top of everything and not lose sight of what is happening around us. We’re navigating a changing landscape. This challenge makes the job fun.”Adele Weber

To learn more about AdWeek’s “Dallas Brand Stars,” and how Weber, and others like her, are driving success, visit: https://www.adweek.com/brand-marketing/dallas-brand-stars-2018/#/

Beth Moeri joins Fossil Group's executive leadership

Fossil Group Names Beth Moeri to Executive Leadership Team

RICHARDSON, Texas — Nov. 28, 2018 — Fossil Group, Inc. (NASDAQ: FOSL) announced today that Beth Moeri has joined the company’s executive leadership team as Executive Vice President, Portfolio Brands. She will be responsible for the management of Fossil Group’s diverse portfolio of licensed brands for watches and jewelry, including Armani Exchange, Emporio Armani, Diesel, kate spade new york, Michael Kors,Tory Burch and more. An award-winning business leader, Moeri brings more than 25 years of lifestyle brand experience and a passion for merchandising and innovation to Fossil Group.

“With Beth joining our team, we will deepen and grow relationships and connections with our customers,” said Kosta Kartsotis, chief executive officer of Fossil Group. “Her ability to immerse herself in brands, her extensive experience in the accessories industry and her results-driven leadership style will profoundly strengthen Fossil Group.”

Moeri has more than 20 years experience in both fine and fashion jewelry and most recently served as the chief merchandising officer for Pandora Jewelry. Her leadership has spanned retail, wholesale management, license development and supplier management within several organizations.

“Fossil Group is leading the transformation of the watch and jewelry industry with innovation and unparalleled designs,” said Moeri. “The inclusive, collaborative and innovative culture at Fossil Group aligns tremendously with my personal work style, and I look forward to contributing to our growth and success.”

A graduate of University of Missouri-Columbia, Moeri is also a dedicated supporter of women in her local community. She champions charitable organizations that provide women with access to healthcare and mentorship opportunities.

About Fossil Group, Inc.
Fossil Group, Inc. is a global design, marketing, distribution and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, our offerings include fashion watches, jewelry, handbags, small leather goods and wearables. We are committed to delivering the best in design and innovation across our owned brands, Fossil, Michele, Misfit, Relic, Skagen and Zodiac, and licensed brands, Armani Exchange, BMW, Chaps, Diesel, DKNY, Emporio Armani, kate spade new york, Marc Jacobs, Michael Kors, PUMA and Tory Burch. We bring each brand story to life through an extensive wholesale distribution network across approximately 150 countries and 500 retail locations. Certain press release and SEC filing information concerning the Company is also available at www.fossilgroup.com.

ANA recently announced 2018 Genius Award winners, Fossil Group among honored recipients

Fossil Group Wins ANA 2018 Genius Award in Advanced Marketing Analytics

Neustar, Inc. and the ANA (Association of National Advertisers) recently announced the winners of the ANA Genius Awards. Fossil Group received top honors for its outstanding achievement in business growth, driven by the specific and demonstrable impact of marketing data and analytics. This is Fossil Group’s first win in this competitive national award.

Fossil Group took a top-down approach using various analytics solutions that included a combination of traditional, modern and advanced methodologies. With this new analytics system in place, Fossil Group saw wearable sales double in 2017.

Now in their sixth year, the Genius Awards recognize the brands behind the most innovative and ambitious efforts in advanced marketing analytics. Distinguished for the impact they have on driving business goals and providing the value on how marketing influences ROI, the winners represent the industry’s trailblazers in analytics.

Here’s what Fossil Group employees had to say about the impact that analytics and data have on the brand’s marketing impact.


Those interested in learning more about the Genius Awards and entire winner line-up are encouraged to visit the ANA website: https://www.ana.net/content/show/id/50897.


Introducing new generation Fossil smartwatches Fall 2018

Fossil Group Launches New Heart Rate Tracking Smartwatches

Meet the next generation line-up of Fossil Group wearables. Compatible with both iPhone® and Android™ phones, these new touchscreen smartwatches include heart rate tracking, swim proof design, NFC payments and untethered, built-in GPS.

Get in ‘touch’ with what each brand has to offer.



Fossil: IT’S NOT NEXT GEN. IT’S BEST GEN.

The fourth generation of the Fossil Q smartwatch proves you can have both fashion and function. With brand new faces just in time for your seasonal refresh, this collection delivers instant notifications and fitness-based functions so you can take your workouts to the next level.

Shop the New Fossil Q →

  • Mandy Moore models new heart rate tracking Fossil Touchscreen Smartwatch the Q Venture
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  • Izzy Bizu models new heart rate tracking Fossil Touchscreen Smartwatch the Q Venture

Skagen: THE FALSTER 2.0

Taking the same minimalist design approach as its award-winning predecessor, the Falster 2 – which debuted in January 2018 at CES – offers more available features without sacrificing the pared-down, life-simplifying ethos of the original.

Shop the Skagen Falster 2.0 →

Michael Kors: Runway Ready

Michael Kors announces the return of its iconic Runway platform as an innovative smartwatch—a fresh, eye-catching addition to the popular Access collection. In the next evolution, the Runway offers a highly personalized experience with new functionality and a sporty silicone-strapped style—perfect for those who want to transition from a workout to a night out with ease.

Shop Michael Kors Smartwatches →

Diesel: Real Time. Real You.

Diesel takes its wearable technology up a notch with the premium Full Guard 2.5. Elevated materials like the colored anodized aluminum make this touchscreen smartwatch lighter without sacrificing durability. The brand also introduces more innovative UX|UI advancements to support features like real-time notifications, the popular dial effects and more.

Shop Diesel Smartwatches →

Meet the next generation line-up of Fossil Group wearables! Compatible with both iPhone® and Android™ phones, these new touchscreen smartwatches include exciting functionality like heart rate tracking, swim proof design, NFC payments and untethered, built-in GPS.

Get in ‘touch’ with what each brand has to offer!



FOSSIL: IT’S NOT NEXT GEN. IT’S BEST GEN.

The fourth generation of the Fossil Q smartwatch proves you can have both fashion and function. With fresh new faces just in time for your seasonal refresh, this collection delivers instant notifications and fitness-based functions so you can take your workouts to the next level.

Shop the New Fossil Q →

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SKAGEN: THE FALSTER 2.0

Boasting the same minimalist design approach as its award-winning predecessor, the Falster 2 – which debuted in January 2018 at CES – offers more available features without sacrificing the pared-down, life-simplifying ethos of the original.

Shop the Skagen Falster 2.0 →

Michael Kors: Runway Ready

Michael Kors announces the return of its iconic Runway platform as an innovative smartwatch—a fresh, eye-catching addition to the popular Access collection. In the next evolution, the Runway offers a highly personalized experience with new functionality and a sporty silicone-strapped style—perfect for those who want to transition from a workout to a night out with ease.

Shop Michael Kors Smartwatches →

Diesel: Real Time. Real You.

Diesel takes its wearable technology up a notch with the premium Full Guard 2.5. Elevated materials like the colored anodized aluminum make this touchscreen smartwatch lighter without sacrificing durability. The brand also introduces more innovative UX|UI advancements to support features like real-time notifications, the popular dial effects and more.

Shop Diesel Smartwatches →

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Fossil Group Announces Latest Smartwatch Portfolio

BERLIN – Sept. 4, 2018 – Fossil Group’s latest smartwatch portfolio will offer more than 250 smartwatch styles from major fashion brands this holiday season. With Wear OS by GoogleTM -powered touchscreen smartwatches launching throughout the fall and holiday season, Fossil Group offers the most distinct, functional and fashionable smartwatches for the style-conscious consumer who desires connectivity, yet resists conformity.

This week at IFA – The Global Innovation Show – Fossil Group demonstrated new touchscreen smartwatches from major fashion brands including Diesel, Emporio Armani, Fossil, Michael Kors, Skagen, and more. With wearables from 14 brands, the company’s hybrid and touchscreen smartwatches meet the personal style of consumers with a variety of dials, cases, colors, metals, straps, branding and features. The company’s fall and holiday collections comprise the largest and most diverse array of wearables in the industry.

BMW partners with Fossil Group for Watches and Smartwatches through 2023

Fossil Group and BMW Group Gear Up For Watch & Smartwatch Partnership

Fossil Group is proud to announce a global licensing agreement with one of the most recognizable car brands in the world: BMW. In collaboration with the iconic global company, Fossil Group will design and manufacture BMW-branded watches and smartwatches through 2023.

“BMW is one of the most iconic brands in the world. We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world.”Kosta Kartsotis, Chairman and Chief Executive Officer, Fossil Group

The BMW Group agreement is the first automotive brand license for Fossil Group. New accessories will be introduced in 2019 and sold globally in more than 4,000 BMW retail channels, as well as throughout a variety of key retailers in Fossil Group’s extensive global network.

Read more about the partnership here.


Shawn Mendes joins Emporio Armani Fall-Winter lineup

The New Duet: Emporio Armani & Shawn Mendes

Emporio Armani recently introduced a new generation of touchscreen smartwatches, further expanding the brand’s innovative wearables line — Emporio Armani Connected. Along with the launch of their next generation touchscreen smartwatches, Emporio Armani unveils their fall-winter campaign, featuring renowned singer and songwriter Shawn Mendes. This exciting partnership also now features Mendes as the face of the entire collection!

Emporio Armani Connected’s latest smartwatches feature dynamic styling, the latest evolution of wearable technology and a sleek design that honors the brand’s tradition of precision in watchmaking. The newest functionality includes heart rate tracking, NFC payment technology and GPS distance tracking — keeping customers connected to what matters most to them.

Discover the new smartwatch’s digital technology, striking features and more here.

  • Shop this Emporio Armani Watch ART5006
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Forbes releases Defiant 25 Line-Up honoring Fossil Group Digital Strategy and Innovation

Fossil Group recognized for fashion, retail and technology market innovations in “The Defiant 25” list from The Lead organization

The Lead Announces “The Defiant 25,” Explores Market Innovation In Fashion, Retail and Technology

Fossil Group’s Chief Strategy and Digital Officer, Greg McKelvey, is named to “The Defiant 25” list from The Lead organization, which recognizes the leaders, risk takers and visionaries leveraging innovative technology to transform their business.


Just a few years ago, there were few key players driving innovation within the fashion-meets-tech space. This list of talented industry leaders solidifies the idea that advancing this market is imperative to meeting the needs of modern-day consumers and will no doubt continue to flourish in new and interesting ways.Greg McKelvey

To learn more about the “Defiant 25” and explore the ways in which others, like Greg, are innovating within the retail space, visit: https://www.forbes.com/sites/abinlot/2018/06/11/the-lead-announces-the-defiant-25-explores-market-innovation-in-fashion-retail-and-technology/#1ce42597f309.


Fossil Group is awarded for 20% of women on board

FOSSIL GROUP RECOGNIZED FOR FEMALE BOARD LEADERSHIP

The 2020 Women on Boards—a national campaign to increase the number of women on corporate boards to 20% by 2020—recognized Fossil Group as a Winning “W” Company for its seventh consecutive year.

The Women’s Forum of New York also deemed Fossil Group one of its 2017 Corporate Champions because of the company’s commitment to good corporate governance and providing opportunities for women in the workplace.

Our female board members are extraordinary leaders who are committed to both business and social impact. We asked each leader what they make time for in order to build a better future for all.


“I make time to help, mentor and empower female leaders—together with men we will make this world a better place.”
Gail Tifford, Chief Brand Officer at Weight Watchers

“I make time to get involved in my community through non-profits that help young people and the environment. Creating opportunities for young people to connect and spend time in nature benefits them and society.”
Diane Neal, Former CEO of Sur La Table, Inc.

“I’m very committed to helping get more women into STEM fields and leadership roles. I work closely with several organizations to level the playing field and bring women and girls more opportunities to succeed.”
Mauria Finley, Founder & CEO of Allume

Fossil Group is committed to becoming a leader in women’s empowerment by 2020, and creating opportunity for women around the globe. To learn more about our Opportunity for Her commitment, click here.


panelists speak at Baselworld expo about the future of the wrist and smartwatch industry

The Future of the Wrist

At Baselworld 2018, Fossil Group hosted a panel featuring tech and retail industry experts to discuss the future of the watch industry. “The introduction of smartwatches has had a huge impact on this category and it’s disrupted us in a really exciting way,” said Steve Evans, EVP Fossil Group. “We look at this as a new opportunity to grow the wrist.”

Since 2015, Fossil Group has strategically partnered with Google to develop touchscreen smartwatches powered by their operating systems. Google Engineering Director Miles Barr said while they have the software intelligence, they look to Fossil Group as experts in crafting a watch. “Fossil Group has shaped our thinking about what smartwatches could look like,” Barr said.

Panelist Georgie Barrat of “The Gadget Show” commended Fossil Group for its style and how the fashion first approach sets it apart from the rest of the wearable tech market. “As we get these more traditional watch manufacturers coming in and going into the smartwatch area, they’re a lot more design focused, which I think is really important because not everyone wants to look like they have a computer on their wrist,” she said. “Consumers expect to be connected all the time. Much like the mobile revolution, we will see a sliver of tech in everything especially with wearables. I would argue that in the next 5 years smartwatches will become the primary personal gadgets and phones will be secondary.”

When asked what the strategies are for attracting the millennial consumer, Evans explained curation is key. “[We ask] How do we give people what they need and want in a product? How do we learn what that stuff is?” he said. “Our products are meant to be useful and well-designed, serving a purpose in people’s lives.”

Watch the full panel discussion below.

“Fossil Group has shaped our thinking about what smartwatches could look like.”Miles Barr, Google, Engineering Director
Panelists

Georgie BarratThe Gadget Show, Journalist and Presenter
Miles BarrGoogle, Engineering Director
Steve EvansFossil Group, Executive Vice President
Dave Murray rewardStyle, Executive Vice President Europe

Read about Fossil Group accolades from CES 2018

SNAPSHOT: FOSSIL GROUP AT CES 2018

This year, the Consumer Electronics Show (CES) saw more than 3,900 exhibitors focused on breakthrough products and technologies that encourage innovation in the marketplace.

We’re proud to announce that Fossil Group took home a variety of awards and nominations from the show.

The kate spade new york Scallop touchscreen smartwatch won “Best Tech” from Digital Trends and was also a finalist for Engadget’s “Best of CES” award.

Android Authority and Stuff declared it one of the winning products of their Best Wearable Tech Award.

Both PCMag.com and Gear Diary awarded Misfit Path the “Best Smartwatch” award.

Explore our image gallery to see our latest smartwatches.

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Fossil Group and Google Hit the Accelerator on Fashion-First Smartwatches

BERLIN – Aug. 30, 2017 – Fossil Group (NASDAQ: FOSL) announced today, ahead of IFA® 2017, a massive expansion of its wearables business. In 2018, Fossil Group will add new brands to its touchscreen smartwatch lineup powered by Google’s Android WearTM. This is in addition to the five current brands – Diesel, Emporio Armani, Fossil, Michael Kors and Misfit – that will offer customers new, full-round touchscreen smartwatches in time for fall and holiday 2017.


In the last 12 months, Fossil Group doubled its points of distribution for its connected devices and more than doubled its sales of wearables. Google continues to be a key strategic partner for the company, supporting the expansion of products powered by Android Wear 2.0. The expansion announcement further cements Fossil Group and Google as leaders in fashion-first smartwatches.

Read the Full Release


Fossil Group releases new full-round touchscreen smartwatches for Diesel, Emporio Armani, Fossil Q, Michael Kors and Misfit
 
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Fossil Group Reimagines the Watch

BASEL, Switzerland – March 23, 2017 – Fossil Group (NASDAQ: FOSL) will launch more than 300 connected watch styles across 14 brands in 2017, the company announced today. From slimmer and smaller hybrid smartwatches to full-round touchscreen smartwatches with custom AMOLED displays and branded micro-apps, this unprecedented portfolio of fashion-first tech accessories makes one thing clear: By reimagining the watch experience, Fossil Group has, quite simply, reinvented the watch.

Fossil Group is showcasing its latest designs at its European Headquarters in Basel, Switzerland during Baselworld, the world’s leading watch and jewelry fair.

Read the full release…